Find the meaning and value behind your brand and start putting it to work.
You spend energy and time building beautiful products, driving traffic, analyzing data, and fine tuning marketing. The right brand stories, however, connect these activities with meaning. Helping people understand and care about the value you deliver in a compelling way.
Designed as a quick, highly visual read and “mini-whiteboard” session to handily revisit and ignite ideas, each chapter highlights how your brand stories can impact a specific business goal and deliver:
• A roadmap for identifying and evaluating opportunity
• More powerful brand, marketing and sales strategies
• Connection, engagement, and loyalty for your brand
• Campaigns and social media really work
• An important framework for leaders of all kinds – tapping into the way people make sense of the world