Story Transcends Industry (And Every Brand Has One Worth Telling)
Today, I chatted with Raf Stevens about brand storytelling and we identified my own personal “soundtrack” as none other than Neil Finn’s Four Seasons in One Day. Why? Because on a given day you might find me working with a large global leader in technology, a college, a not-for-profit, and, later, a solo entrepreneur who makes satirical packaging for condoms. That’s some serious season-changing.
Raf is the managing director of Corporate Storyteller, an author and great colleague calling from Belgium where it was about 10pm. And don’t worry…. you won’t have to hear me sing.